Brand, comms & creative strategist who likes to craft sticky campaigns.
trusted by:
Endless
curiosity.
Singular
ideas.
(JOURNEY)
“
Lorenzo is equally at home delivering strategic insights to global leadership as he is getting involved with young audiences on the ground at local activations. His input always changes a plan for the better.
I have stayed in touch with Lorenzo since first meeting him during my Nike Sportswear days in 2017, and have seen him grow into a whip smart strategist.
Holly Ferguson
Brand Consultant, Well Versed (Former Marketing Director, Converse, & Brand Director, Nike Sportswear)
Latest work
(04)
(TESTIMONIALS)
Words from people who are far more talented than me.
Jasper Kain
Founder & CEO, Youth Beyond Borders
Since the inception of YBB, brands have turned to us to help understand and connect with younger audiences; Lorenzo led the way in this area.
He built genuine connections in local communities, listened closely, and turned what he heard into powerful strategies that helped brands earn trust and ultimately remain culturally relevant.
He is a formidable strategist for any brand that seeks to engage with urban youth.
“
Sterling Gapasin
Marketing & PR, UNIQLO (Former Marketing Manager, NIke Sportswear)
Lorenzo has a unique ability to turn a broad and diverse understanding of culture into sharp strategies that deliver impact for global brands.
He connects the dots between cultural shifts, consumer behaviour and commercial opportunity, helping brands stay relevant, authentic and ahead of the curve in an ever-changing landscape.
It's been a pleasure working with Lorenzo on NSW, and I look forward to seeing what's next.
“
FAQ
Got specific questions?
What’s your typical process for a new project?
Good question. We start with a discovery phase to understand the exact shape of the brief. From there, we move into research & strategy, which can take the form of a one-week sprint or a multi-month project.
What's your availability like?
I'm currently in a full-time role, so I can only take calls after 6pm on weekdays, and engage in proper strategic work on weekends.
What's your story?
Grew up in London, spent summers in Rome. Failed footballer. Blamed my ACL. Did OK at school, turned things up a notch when I went to Univeristy. Worked at a sports charity. Now an AdMan.
How did you get into advertising?
I watched Nothing Beats a Londoner as a 16 year-old kid. Think I nearly cried. Together with Century of Self, I realised that advertising was the industry for me. With the help of some incredible mentors (shoutout Sophie Bodoh & Selma Ahmed), I found my way into the industry. I've since worked at The Midnight Club, adam&eveTBWA, and New Commercial Arts.
What does your future entail?
Making sick ads. Working in Shanghai and NYC. Getting a dog. Not fussed about the order.
